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Jane Waterhouse

General Manager, Bauer Media Story 54

Jane Waterhouse is the GM of Bauer Media’s Story 54 – an insight led commercial content and storytelling division.  


Jane has been with Bauer Media for 4 years, joining as GM Digital and Innovation, tasked with driving the strategic growth of Bauer Media’s female digital brands across audience, product and commercial. 


Story 54 leads the activist agenda for Bauer and have successfully campaigned the government to have the Tampon Tax removed and the introduction of a national power of attorney register to #stopelderfinancialabuse. 


Jane is the former owner/ publisher marketing and publishing company Sister. She launched Moon Design (bought be STW) and has worked as a Business Director/Account Director for Ogilvy & Mather, The Campaign Palace and DMB&B Weeks Morris and Osborn. Jane has also held marketing roles at ACP Magazines (now Bauer Media) on titles such as The Australian Women’s Weekly, Woman’s Day and Weight Watchers.

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